The automotive aftermarket industry is a multi-billion dollar global business. The fitment data industry, which includes fitments for new and used cars as well as replacement parts, has grown substantially around the world. According to market research, over 2.14 billion internet customers will make at least one purchase throughout 2021. Furthermore, the automotive aftermarket industry is expected to reach $722.8 billion in sales, while digitally-influenced purchases in the auto care sector are anticipated to top $162.4 billion.
Automotive fitment data helps dealerships find the right fitments for their customers’ vehicles. Put simply; fitment compatibility data is the cornerstone of the automotive aftermarket industry. For a replacement part to fit a car, the make and model of the vehicle must be specified correctly. This is where fitment data comes in. This article will discuss how car retailers can find auto part fitment data compatibility.
The Importance of Fitment Data Compatibility In The Automotive Aftermarket eCommerce Sector
Amateur automotive part buyers are typically unaware that the average car part on the market fits around 32 different vehicles models in circulation. For this reason, many will only seek out original equipment manufacturer (OEM) parts whenever looking for a new car component or accessory. Yet, plenty of third-party equipment manufacturers produce quality products that are well suited to fit a multitude of car models – including their own.
Fitment data will help put aside any existing doubts regarding whether or not any particular part or accessory will fit a specific vehicle. For this reason, fitment information is a critical piece of data for both consumers and eCommerce businesses in the automotive aftermarket industry. By increasing the discoverability potential of any individual car component to potential buyers, dealerships operating online will see a steep increase in sales and help lower costly product returns and improve customer experience.
However, if your fitment data is incorrect, you risk selling the wrong components to consumers. This may result in dissatisfied customers complaining about poor quality and unethical behavior on the internet marketplaces where you sell automobile parts and accessories. It has the potential to result in hefty returns if irate customers send back the product for a refund, claiming that you gave incorrect compatibility information. You may also lose sales to rivals who offer full fitment data if your vehicle fitment data is incomplete and does not include every compatible vehicle.
Where do you go to get vehicle parts and accessory fitment information for your items?
ACA’s ACES and PIES Data Standards
The Aftermarket Catalog Exchange Standard (ACES) and the Product Information Exchange Standard (PIES) were created by the Auto Care Association (ACA) as a means of providing fitment information for car parts and accessories.
The ACES data standard is used to identify fitment data in a catalog, while the PIES standards are intended as a means of product identification between manufacturers and retailers. Both standards allow fitment data to be easily identified by eCommerce businesses using an API connection from their website’s back end. This will help consumers find auto part fitments with greater ease when shopping online. In doing so, you will be able to increase their sales potential through both marketplaces such as Amazon or eBay, where you sell products on your own site utilizing third-party listings.
However, suppose any new cars that don’t have current fitment information yet come onto the market. In that case, you can still begin selling them immediately, thanks to ACA’s ACES and PIES fitment data standards. These will help you validate the fitment information and ensure that your customers receive accurate compatibility advice, saving them both time and money in finding a suitable fit for their car part or accessory purchase.
As such, it is important to make sure you have all of the available product fitments listed on each specific item page as well as across any other pages where they may be displayed online (including those created through third-party listings). This helps keep your products discoverable by buyers looking specifically for one which fits their vehicle – boosting sales potential while also minimizing costly returns from unsatisfied consumers who feel misled about compatibility issues.
Ensure that your ACES and PIES data standards conform with existing rules set out by fitment data providers such as ACA. This ensures that the fitment information you provide will continue to be correct and up-to-date in the future. It allows your online dealerships to utilize third-party listings on marketplaces like Amazon or eBay. You will see an increase in sales potential while minimizing costly returns from unsatisfied customers who feel misled about compatibility issues.
Catalog Management Services
Suppose you’re tech-savvy and have the time to keep track of your data yourself. In that case, aftermarket fitment data suppliers offer auto compatibility catalogs or provide access to their catalogs for a fee. Amazon and eBay Motors also have their own catalogs, which you can search through if your part isn’t included. You’ll need to manually add compatibility information if your component isn’t listed in the catalog.
As a result, this isn’t the best option for busy company owners who don’t have the time to keep their cataloging up to date and master their ACES and PIES for online sales. Many fitment data catalogs do not provide catalog management services, which is a shame because, without good content in your database, you won’t be able to access or utilize it properly.
If you don’t have the knowledge, time, or experience to keep your database current, you’ll get incomplete or incorrect fitment errors. Keep in mind that there is no such thing as “Fit and Forget.” Maintaining your fitment section is a never-ending process whether you’re an eBay seller or an Amazon vendor. Vehicle standards are updated every month at the very least.
If you don’t keep your data up to date, it will eventually be outdated and rife with mistakes. You may lose potential consumers who can’t discover the correct component because your auto parts database is no longer accurate or complete. While a vehicle database is a business asset, it’s worth depends on the fitment data being current, accurate, and complete.
Fitment Data Third-Party Software
Master vehicle lists are available on eBay Motors and Amazon. These sites have master vehicle lists that are updated on a regular basis. Products are classified by type, with information also included about the region where they can be found. However, while eBay Motors and Amazon provide useful built-in tools for managing fitment data listing compatibility, adding just a few fits for a single listing can be time-consuming and laborious. As a result, many online auto parts and accessory retailers utilize third-party software to help manage their listings’ fitment data compatibility.
Third-party providers not only generate ACES and PIES files for their customers, but they also manage the monthly upgrades. These solutions aid auto parts businesses in remaining ACES and PIES compliant by allowing them to use automated fitment bulk importing instead of a manual fitting approach that inserts fitment compatibility one item at a time. You may quickly and easily import and export your complete inventory as well as your ACES XML file, adding fitment data to compliant ACES receivers while exporting comprehensive PIES information in bulk.
The only alternative to communicating ACES data when third-party fitment data providers are not accessible is costly Windows software. As a result, you must also consider listing fees for your eBay product or Amazon listings, as well as the extra expense of custom fitting data.
Third-party software like Illumaware’s Evokat Premier aids in the verification of your fitment data, ensuring it is accurate and complete while being in the proper format for Amazon, eBay, or your own vehicle parts and accessories website. With Amazon and eBay integration, you may quickly repair any mistakes with Amazon and eBay listings that are always current and complete with fitment compatibility data. This leads to a better buyer experience, fewer returns, and more sales for your Amazon or eBay listings.