If you are in the business of selling auto parts and accessories, then you know that it is important to sell your products online. Not only is this a great way to reach new customers, but it is also a great way to increase your sales.

The online automotive aftermarket retail sector has been growing rapidly as more and more consumers are shopping online for automotive parts and accessories. This trend has been accelerated by the COVID-19 pandemic, with further predictions indicating that online purchases will not return to pre-pandemic levels.

So, where should you sell your auto parts and accessories? You can use some platforms, including Amazon, eBay Motors, and Walmart Marketplace. In addition, you can also sell your products over your own auto-part website.

Each of these platforms has its benefits. Let’s take a closer look at each one:

Amazon

Amazon is the largest eCommerce platform in the world. It has millions of customers who shop for all sorts of products, including automotive parts and accessories. The great thing about Amazon is that it offers a huge audience for your products. In addition, Amazon has many features that can help you sell your products, including:

• A massive customer base – Amazon has over 300 million active customers as of 2021.
• Excellent search engine – Amazon’s search engine is one of the best globally. This means that customers will easily find your products.
• A wide range of features – Amazon offers a wide range of features, including product reviews, customer questions and answers, and product comparisons.
• Fulfillment by Amazon (FBA) – Amazon offers FBA, which is a service that allows you to have your products shipped and stored by Amazon. This takes the hassle out of shipping and storage.
• The ability to reach new customers through search and advertising – Amazon allows you to reach new customers through its search engine and advertising programs.
• Excellent customer service – Amazon has a world-class customer service team available 24/24, 365 days a year.
• Fast and easy checkout process – The Amazon checkout process is quick and easy. This means that customers can quickly purchase your products.
• A wide variety of payment options – Amazon offers a wide variety of payment options, including credit cards, debit cards, and Amazon Pay.

Amazon is a great platform for selling your auto parts and accessories. It allows automotive aftermarket retailers to reach a large audience, and it offers a wide range of features that can help you sell your products. In addition, Amazon has a world-class customer service team that is available 24/24, 365 days a year. If you are looking to sell your auto parts and accessories online, Amazon should be your first go-to platform.

The Automotive & Powersports category is gated, and it’s only available to Professional sellers. It’s one of the categories on Amazon that need prior approval before you can sell. To sell automobile and Powersports parts, tools, equipment, and accessories on your eCommerce website, you must either be a Professional seller with an established account in good standing or have an independent auto parts eCommerce site that Amazon may inspect.

Your auto parts must be listed using the manufacturer’s (Universal Product Code) UPC. Check if all of your items comply with local, state, federal, and international laws and regulations. Amazon has various product image requirements that include a white background and no inset pictures or watermarks.

eBay Motors 

With 182 million active buyers and 96 million monthly unique visitors, eBay is a channel for auto-part merchants that approaches the Amazon marketplace. According to recent reports, three automobile components or accessories are sold every second, nine complete engines are sold every hour, and a wheel or tire component is bought every six seconds on eBay.

eBay has been a big player in the automotive industry since its launch as an online company, and eBay Motors was just one of many initiatives it introduced to satisfy automobile buyers. The demand for an online auto marketplace was evident; therefore, eBay created eBay Motors. Although motor programs and management tools are not available exclusively on eBay, they are certainly popular with sellers who use the site to sell items.

Like any other section of eBay, eBay Motors offers a variety of tools to help you sell your automobile or parts and accessories. eBay Motors’ features, services, and enhancements will give buyers and eBay merchants a more personalized and innovative experience.

One of the most appealing aspects of selling automobile parts on eBay is how straightforward it is to list auto parts and specify fitment using their basic interface. Compatibility, sometimes known as fitment, is critical to online sales of automobiles and accessories. You risk losing a lot of income if you don’t provide accurate and comprehensive fitment data, especially from customers who may not realize your components are compatible with their car.

To begin selling automobile parts on eBay, all you have to do is create a new listing and provide eBay with the details of your vehicle part. In Categories, select eBay Motors, then Parts & Accessories. The categories that appear become increasingly specific, requiring you to choose from options such as automobiles, motorcycles, boats, and so on.

Walmart  Marketplace

Walmart is undoubtedly one of the most well-known names in eCommerce, although it isn’t as big as eBay or Amazon. Like eBay and Amazon, Walmart has an area focused on automobile parts and accessories.

To sell automobile parts through Walmart, you must first register for a Walmart Seller Account. Expect to wait two to three weeks after completing your Marketplace Application. You can only sell automotive components and accessories on their platform if you’re already an established online seller with a brick-and-mortar location or an existing auto part website that distinguishes it from eBay and Amazon. This implies that you should already have an established internet sales history on your website, Amazon or eBay.

After being accepted as a Walmart auto parts supplier, adding your items using Walmart’s file upload tools and linking your eCommerce site to the Walmart marketplace API is simple. When setting up your Walmart marketplace product feed, you’ll need product identifiers, SKUs, brands, part numbers, and model numbers.

Own eCommerce Website

One of the best ways to sell auto parts and accessories is by having your own eCommerce website. This gives you complete control over how your products are presented and the ability to sell products that may not be available on other eCommerce platforms. In addition, you will have access to a wealth of data that can help you improve your marketing efforts. Likewise, such a retail website will also add brand credibility for your customers and the eCommerce platforms mentioned above.

Many shopping cart software providers can help you get started with your eCommerce website. Some of these providers include Shopify, Volusion, and Bigcommerce. These providers offer free trials, so you can test out their platforms before committing.

Once you have set up your eCommerce website, you will need to populate it with products. This can be done by importing product data from other eCommerce platforms or manually creating new products. You will also need to create product descriptions and images, as well as specify the prices of your products.

Conclusion

It makes good business sense to have a presence on all of the most popular eCommerce platforms to maximize your sales. Whether you choose to sell automobile parts on Amazon, eBay, Walmart, or any combination thereof, discoverability will be crucial. Potential consumers will likely only go forward and buy after they discover that your part is compatible with their vehicle; therefore, vehicle fitment data is an important company asset. Having comprehensive fitment information for all of your sales channels helps to minimize customer inquiries regarding compatibility and lowers the chance of costly returns.

Illumaware’s Evokat Premier is the perfect tool to help you achieve your automotive aftermarket eCommerce goals. It provides fitment data for all of the major eCommerce platforms, as well as your own website. In addition, it also offers a wide range of product data that will help you sell more parts and accessories. Contact us today to see how Evokat Premier can benefit your business!